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How Technology Has Revitalized the Real Estate Industry

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Technology seems to have reached into many different areas of our lives. Closing a deal for a Carlsbad home like this one can be done by connecting with a real estate agent online.

Social media is just one of the new ways that agents are communicating with prospective clients. Let’s take a closer look.

Online social media sites

Advertising a home on social media services is a powerful way to get free advertising. The popular reason for placing a home on a site like Twitter is that it will get re-tweeted between many people.

If a family likes the look of the place, they can re-tweet it to their friends. Now their friends can check it out and tweet it to their friends.

Considering almost 80 percent of people find their home online these days, it’s a pretty sharp idea to post on a social media website. People are nervous about approaching real estate agents, almost as much as they are uncomfortable about talking to a car salesman.

Providing service online has helped some agents reach new customers.

Fetchnotes and real estate

The housing crisis made many Americans wary of trying to purchase a new or used home. The interest rates have gone up and down in recent years and it can be hard for the average consumer to know the best time to buy.

This gives the real estate agent more work to do. More than in the past, an agent can expect to answer a variety of questions and show more properties without necessarily making a sale.

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This is where a program such as Fetchnotes comes into play. This software program is designed to help agents organize their notes about certain properties. By creating a “hashtag” of each property, an agent can easily come back to that home when he or she needs to.

To give an example of how this program works, picture a newlywed couple who asks for a four-bedroom home that has skylights. The real estate agent can hop into Fetchnotes and use a hashtag that reads something like #4bed and #skylights.

This will point the agent toward each home in the books that meets both of these criteria. The representative doesn’t need to sift through every listing and look for the keyword “skylights.”

Using email to respond to ads

Many people who search for a home online will either call or email a real estate agent. The agent will ask the buyer a few questions and point the person in the direction he or she needs to go.

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A good way for the agent to keep in touch with the buyer is to send out a steady stream of emails about new listings. This will keep the person up to date on what’s available with that agent.

Some real estate reps can get carried away with free email marketing, though. It’s important to send only a few emails, evenly spread out over time.

Clearly, technology is changing the way people do things in the real estate industry. Keeping up with the times requires the use of a computer, and you should consider the risks with sending out real estate emails.

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I am a marketing executive in a virtual SEO Expert. I have knowledge of on-page & off-page SEO, Analytics, and ads. Apart from this, I have knowledge of local listing.

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